"Break Up Up The Yankees"
I was invited to a screening of the Edward R Murrow film, "Goodnight
and Good Luck," directed by George Clooney. The screening took place
at the Directors Guild Theater, and it brought back memories of my
limited network career.
I worked at CBS in the late sixties as a middle-management executive;
my job included the selling of CBS News-film and documentaries
overseas. This brought me into contact with the "news guys" on a
regular basis. I found that although they were almost all a bit
crazy, they were dedicated to the notion that "Americans needed to
know," and it was their responsibility to tell them.
Broadcast networks from the fifties through today operate with a
conundrum: the federal government grants them a license to operate
their stations, but if you annoy the Feds enough they will take away
your license, or reduce its value in some way. This is unreasonable,
but it is the way things are.
When the networks annoyed the Nixon administration with their
criticism of the war in Vietnam, the President (I believe) had his
FCC implement the Prime Time Access and Financial Interest and
Syndication rules to punish the Networks and send a not-too-subtle
message that if they were to keep up the criticism, more cut-backs
would follow.
Broadcast networks are designed to make money - as much as possible.
This creates another problem for them.
Seeing Murrow, Friendly, and Paley in a well-choreographed battle
with one another was of particular interest to the DGA audience. CBS
at that time was "a one-trick pony," as most of its revenue came from
their radio and television interests. It's hard to imagine the
pressures on Paley with an out-of-control senator uncovering
communists wherever he chose to find them. Advertisers were also
under enormous pressure from same source.
It is now 50 years later: CBS is now Viacom, ABC is now The Walt
Disney Company and NBC is now General Electric. None of these
Corporate Giants will dare to "take on" the government. If Murrow
lived today he would be a "blogger" as no broadcaster would go near
him.
If asked for a solution I would be hard pressed to come up with one
other then the old standby "BREAK UP THE YANKEES", and diversify the control of broadcast and other television delivery systems.
Even though I am a liberal Democrat, it is not easy for me to blame
the Republicans or President Bush. (Imagine how difficult it is for
me to say this). It is a function of money and power brought to bear
by lobbyists for the media companies. I am sure that sex also enters
into the equation, but I am hard pressed to figure out exactly how.
In 2050 I will be long gone, yet I wonder what writer, producer, or
director will be able to look back on the war in Iraq and portray an
early 21st century Murrow. Which network and which reporter has stood
up to the administration and shouted, "What the hell is going on
here?"
Incidentally, it appeared that of the 573 people in attendance, 572
people adored the film and one didn't like it at all, and that was
me, but I will save my critique of the film for another time, as I
know that 572 people can't be wrong about this while I alone could be
right.
Norman Horowitz
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